ABOUT

Jiaxin (Kyla) Gu is a London-based graphic designer specialising in brand identity and visual systems. Her practice spans global branding, cultural institutions and independent experimental work, combining systematic visual design with motion, generative methods and creative coding.

She currently works as a Designer at Landor London, contributing to branding programmes for international organisations and global brands. Alongside her commercial practice, she maintains an independent design practice that has received international recognition through awards, publications and exhibitions