A&O Shearman
Clarity Through Consistency.
Clarity Through Consistency.
Year
Year
2025
2025
Project Type
Project Type
Brand Identity,
Motion
Brand Identity,
Motion
Agency
Agency
Landor, London
Landor, London
Contribution
Contribution
System expansion,
Guideline development,
Photography direction
System expansion,
Guideline development,
Photography direction
Award winning
Award winning
Info
Info
A new identity for A&O Shearman, created following the merger of two global law firms. In a category often defined by visual sameness, the project introduces a clearer and more confident direction through restraint and precision.
The identity focuses on reduction rather than addition. Generous use of space, controlled typography, and a restrained colour create a system that is recognisable yet flexible across global communications.
A new identity for A&O Shearman, created following the merger of two global law firms. In a category often defined by visual sameness, the project introduces a clearer and more confident direction through restraint and precision.
The identity focuses on reduction rather than addition. Generous use of space, controlled typography, and a restrained colour create a system that is recognisable yet flexible across global communications.
