Barclays
Translating brand systems into generative tools.
Translating brand systems into generative tools.
Year
Year
2025
2025
Project Type
Project Type
Generative Design,
Brand Identity
Generative Design,
Brand Identity
Agency
Agency
Landor, London
Landor, London
Contribution
Contribution
Generative system setup,
Brand applications,
Layout development
Generative system setup,
Brand applications,
Layout development
Info
Info
Contributed to the development of Barclays’ visual language through the creation of generative tools.
The project centres on the “flight path” as a core graphic element, translated into a programmable system that enables dynamic composition across formats.
By combining typography, layout, and code, the tool generates flexible yet consistent brand expressions across multiple touchpoints.
Contributed to the development of Barclays’ visual language through the creation of generative tools.
The project centres on the “flight path” as a core graphic element, translated into a programmable system that enables dynamic composition across formats.
By combining typography, layout, and code, the tool generates flexible yet consistent brand expressions across multiple touchpoints.
