Abbott
Capturing the colours of everyday life.
Capturing the colours of everyday life.
Year
Year
2024
2024
Project Type
Project Type
Brand Identity,
Generative Design,
Packaging
Brand Identity,
Generative Design,
Packaging
Agency
Agency
Landor, London
Landor, London
Contribution
Contribution
Visual system design,
Packaging design,
Image-derived colour tool
Visual system design,
Packaging design,
Image-derived colour tool
Info
Info
A visual identity and packaging system developed for Abbott, focused on capturing the richness of everyday life.
The system translates photographic moments into a dynamic colour language, where palettes are extracted from imagery and applied across packaging, digital interfaces and brand communications.
Rather than producing uniform outputs, the identity allows variation and nuance — creating brand expressions that feel personal, human and connected to real experiences.
A visual identity and packaging system developed for Abbott, focused on capturing the richness of everyday life.
The system translates photographic moments into a dynamic colour language, where palettes are extracted from imagery and applied across packaging, digital interfaces and brand communications.
Rather than producing uniform outputs, the identity allows variation and nuance — creating brand expressions that feel personal, human and connected to real experiences.
