Just Mooncake
Less packaging. More reunion.
Less packaging. More reunion.
Year
Year
2022
2022
Project Type
Project Type
Speculative Design,
Packaging
Speculative Design,
Packaging
Agency
Agency
Personal Projct
Personal Projct
Info
Info
How might we rethink mooncake packaging to eliminate waste without losing the emotional value of gifting?
JUSTMOONCAKE explores a future where packaging becomes part of the product itself. By introducing an edible sodium-based обол wrapper, the need for traditional boxes is removed entirely — reducing waste while preserving the ritual of giving.
The visual identity centres on themes of separation and reunion. Individual letterforms represent people apart, while the enclosing circle reflects both the full moon and collective togetherness. The system adapts across touchpoints, with the logo transforming in response to lunar phases — creating a living identity tied to time, rhythm, and memory.
How might we rethink mooncake packaging to eliminate waste without losing the emotional value of gifting?
JUSTMOONCAKE explores a future where packaging becomes part of the product itself. By introducing an edible sodium-based обол wrapper, the need for traditional boxes is removed entirely — reducing waste while preserving the ritual of giving.
The visual identity centres on themes of separation and reunion. Individual letterforms represent people apart, while the enclosing circle reflects both the full moon and collective togetherness. The system adapts across touchpoints, with the logo transforming in response to lunar phases — creating a living identity tied to time, rhythm, and memory.
