Chatham
Scaling illustration through a generative icon system.
Scaling illustration through a generative icon system.
Year
Year
2025
2025
Project Type
Project Type
Generative Design
Generative Design
Agency
Agency
Landor, London
Landor, London
Info
Info
Built a generative icon system that translates the “Chatham illustration style” into a programmable set of rules.
The tool enables instant generation of icons by encoding stylistic parameters into a flexible framework, balancing consistency with variability.
By shifting from manual crafting to system-driven production, it allows the style to scale efficiently across multiple touchpoints.
Built a generative icon system that translates the “Chatham illustration style” into a programmable set of rules.
The tool enables instant generation of icons by encoding stylistic parameters into a flexible framework, balancing consistency with variability.
By shifting from manual crafting to system-driven production, it allows the style to scale efficiently across multiple touchpoints.
