Chivas Prospect
Success Comes in Different Shapes.
Success Comes in Different Shapes.
Year
Year
2022
2022
Project Type
Project Type
Packaging
Packaging
Agency
Agency
Team Project
Team Project
Contribution
Contribution
Concept development,
3D modeling,
Packaging design
Concept development,
3D modeling,
Packaging design
Award winning
Award winning
Info
Info
People usually have a bias toward the feeling of whisky being unrepresentative and uninclusive, in order to develop a new product that appeals to the next generation of hustlers, our solution introduces the concept of ‘every success comes in different shapes’ that aims to deconstruct the traditions of what defines.
Final concept introduces a new product named ‘prospect’, that celebrates diverse stories of those forging their paths to success. With an updated visual identity and a unique approach to the bottle and package design, we want you to feel that your success is something you can proudly own.
People usually have a bias toward the feeling of whisky being unrepresentative and uninclusive, in order to develop a new product that appeals to the next generation of hustlers, our solution introduces the concept of ‘every success comes in different shapes’ that aims to deconstruct the traditions of what defines.
Final concept introduces a new product named ‘prospect’, that celebrates diverse stories of those forging their paths to success. With an updated visual identity and a unique approach to the bottle and package design, we want you to feel that your success is something you can proudly own.
