GLO
Flavour, perfectly balanced.
Flavour, perfectly balanced.
Year
Year
2024
2024
Project Type
Project Type
Generative Design,
Packaging
Generative Design,
Packaging
Agency
Agency
Landor, London
Landor, London
Contribution
Contribution
Image direction,
Visual exploration
Image direction,
Visual exploration
Info
Info
The main brief from GLO is to convey consumable messages with sensory expression while maintaining our appeal to achievers. We must conceptualize ways to express flavors within the consumable ranges that also integrate seamlessly with the device and consumable system.
To achieve this, we developed the “Balance of Flavour” route. This concept involves creating a series of expressions that showcase
the balance of flavor notes, using elements designed to evoke rich,
tasty associations.
The main brief from GLO is to convey consumable messages with sensory expression while maintaining our appeal to achievers. We must conceptualize ways to express flavors within the consumable ranges that also integrate seamlessly with the device and consumable system.
To achieve this, we developed the “Balance of Flavour” route. This concept involves creating a series of expressions that showcase
the balance of flavor notes, using elements designed to evoke rich,
tasty associations.
